Join the waitlist

For small UK aesthetics clinics

Gloves off at six. Admin done by five past.

I'm Jamie. I started with two hours a week in a rented room. These are the systems that turned it into a three-room clinic, and you can have a go on them right here.

Sits on top of Fresha, Pabau, ANS or Glowday. No switching.

0:48

Draft clinical note Sample

A draft. You check it, change it and sign it. Never clinical advice.

Your treatment plan Sample

1. Skin consultationToday
2. Skin booster courseWeek 2
3. ReviewWeek 8

In your clinic's colours. Opens on your patient's phone.

This month Sample data

£14,200Takings
61%Rebooked before leaving

Worth knowing: Tuesdays brought in 1% of takings this month.

One export a month from your booking system. That's the whole job.

Worth a gentle nudge Sample

Patient ref 0412Last visit 5 months ago
Patient ref 0388Course finished, no review
Patient ref 0291Last visit 7 months ago
Drafted for you to send:
"Hi, it's Jamie at the clinic. It's been a little while and I wanted to check how you're getting on. If you fancy popping in, here's my diary. No pressure at all."

References only. No patient names on our servers.

How I got here

I started with nothing. Properly nothing.

No investor, no business partner, no premises, and not much confidence either. A hygienist with a kit bag and a slot in someone else's building.

Jamie wheeling a metal kit case down a corridor
me and the kit case
2021

My first course. I went in not knowing much, and with no confidence at all.

Jamie in grey scrubs taking a mirror selfie in a small blue treatment room
the rented room
2022

Two hours a week. A room inside a massage place. I carried everything in and carried it all out again.

A single treatment couch under the Smile Aesthetics sign
keys!
2024

My own treatment room. One room, one couch, and every bit of admin done by me at night.

painted it ourselves
2025

Three rooms at The Maltings. Five times the space, fitted out by hand. This is when I built the systems, because I had to.

The finished reception at Smile Aesthetics by Jamie
the finished thing
Now

A six-figure clinic and a team of three. And I get my evenings. That last part still surprises me.

The clinic today

Treatment room with an arched window Treatment room with hanging plants Jamie at the clinic reception desk

We're brilliant at the treating. Nobody taught us the rest.

Every course I ever went on was about patients. Quite right too. But not one of them mentioned what to do with a quiet Tuesday.

What they taught us

  • ✓Consent, done properly
  • ✓Cross infection control
  • ✓Anatomy, and then more anatomy
  • ✓Complications, and what to do about them
  • ✓Record keeping

What nobody mentioned

  • ?Your contribution margin on each treatment
  • ?Which treatment makes money once the product's paid for
  • ?How many patients quietly never come back
  • ?Why you're busy and still not sure where the money went
  • ?How to stop writing notes at 9pm

I had to google "contribution margin". It's what is actually left from a treatment once the product, the room and the card fee are paid. I'd been guessing mine.

Try one now. No email needed.

What do you actually keep from a treatment?

Pop in your own numbers. This is your contribution margin, and it's the number I wish someone had shown me in year one.

You keep£0

The starting numbers are examples, not anyone's real prices. Members get this for every treatment on their menu, side by side.

What Numbers HQ told me about my own clinic

Four things I didn't know about my own business.

I'd been running the place for years. One export from my card machine and booking system, and these came back in an afternoon.

93%

of my takings came in on three days

Mondays, Thursdays and Fridays. Tuesdays and Wednesdays brought in about 1%.

5 to 8pm

is when half the money arrives

Half of everything the clinic takes, in three hours of the evening.

Halved

new patients, in three months

From about 24 a month to about 12. The diary felt as busy as ever, so I'd never have spotted it.

1 in 4

pay-later checkouts actually finished

68 patients started one. 16 completed it. I was paying more in fees for the option that lost me bookings.

My own clinic's takings, month by month

Same hands. Same treatments. Better systems.

Feb 2025Oct 2025Aug 2026
+72%Takings, summer 2026 against summer 2025
2xWhat the clinic takes on an average clinic day, compared with 2025
6 figuresWhat the clinic now takes in a year. It started at two hours a week.

These are my real figures from my own payment exports. A bigger premises helped too, I won't pretend otherwise. But the step up came when the systems went in.

And the patients noticed.

A clinic that remembers you, follows up and makes rebooking easy is just a nicer clinic to go to. The reviews, the return visits and the referrals all went the same way as the takings.

165+Five-star Google reviews for the clinic
34%How many patients a typical aesthetics clinic rebooks
63%What the top 10% of clinics manage. That gap is mostly systems.

Rebooking figures from Zenoti's 2026 Beauty and Wellness Benchmark Report: Europe. My own before and after numbers go here once I've pulled them properly.

What the systems actually do.

1

Win patients back

See who has drifted off, and get a friendly invite in front of them before they find someone else.

2

See what's working

Which treatments earn their keep, which days are dead, and where the money went. On one screen.

3

Keep them coming back

Plans with a book button and reminders that go out on time, without you remembering to send them.

4

Get your time back

Notes, plans and aftercare drafted for you to check. The bit I'd have paid anything for in 2024.

One clinic day. Two ways to end it.

How I used to do it

  1. Scroll the diary on my phone
  2. Lunch, also known as replying to DMs
  3. Last patient leaves
  4. Type up the day's notes
  5. Write two treatment plans
  6. Wonder who hasn't been back in a while

How I do it now

  1. Day sheet's already waiting
  2. Lunch. Actual lunch.
  3. Last patient leaves
  4. One voice note. Notes drafted for me to check.
  5. Plans sent, each with a book button
  6. Gloves off. Go home.

A typical day, give or take. Some days a patient wants a chat and it's ten past.

Jamie Amphlett at the reception desk of Smile Aesthetics by Jamie
hi, I'm Jamie

Who you're trusting

A working clinician. Still in scrubs most days.

I'm Jamie Amphlett. I own Smile Aesthetics by Jamie in Cardiff and I still work as a dental hygienist alongside it. I'm no tech person. I built these because I needed them, and I use every one of them myself.

  • 4,000+ treatmentsPractising aesthetics since 2021
  • GDC-registered dental hygienistRegistration no. 275537
  • Businessman of the Year 2025Winner, The Leading Awards
  • Best in Male Aesthetics 2024Runner-up, International Aesthetics Awards
  • Welsh Medical Aesthetics Awards 2026Nominated for Best Aesthetics Practitioner and Best Non-Surgical Transformation
  • Awards judge and presenter, 2026The Leading Awards and the Welsh Beauty Awards
  • 20+ advanced training coursesIncluding cadaveric facial anatomy at the Royal College of Surgeons of Edinburgh
  • 165+ five-star Google reviewsFor the clinic these systems run

Three rooms. One login.

01

The Studio

The tools, in your clinic's own colours. I add a new one every month.

Opens February 2027
02

The Academy

My masterclasses and templates. Including how I built my Instagram from zero.

First masterclass filming this winter
03

The Room

Clinic owners together, a monthly live with me, and a board of real results as they come in.

Opens with the Studio
Plan linksA treatment plan your patient opens on their phone, with a book button.
Voice to notesTalk for a minute. Get draft clinical notes to check and sign.
Numbers HQOne monthly export in. Your whole clinic on one screen.
Comeback listWho has drifted away, and who to invite back first.
Aftercare hubAftercare your patients can find again at 11pm.

Priced for clinics like mine was.

Studio membership

£59 a month

Founders: £49 for the first 50 clinics
  • Every Studio tool, plus each new one
  • The Academy and The Room
  • Self-serve. No sales call needed.

Clinic Glow-Up

£1,495 one-off

Founders: £995 for the first 10 clinics

We set it all up for you.

  • 12 months of Studio included
  • White-glove set-up
  • One signature build of your choice
Ask about a Glow-Up

Signature builds

£395 to £1,495

Built for you, properly.

  • Websites, membership schemes, AI visibility, compliance packs
  • Only 4 a month, 3-week turnaround
  • Members save 15%
See the builds

Free, right here, 30 seconds

Is your clinic AI-safe?

Does anyone on your team paste patient details into ChatGPT or similar?

Do you have a written AI policy your team has actually read?

Do your consent forms say how AI is used in your clinic?

Answer the three questions and your result appears here.

A quick sense-check, not legal advice.

Straight talking

No reviews for this yet. None invented.

The clinic has plenty. This is brand new, so founders will be the first names on the results board, and every number on it will be real.

Private by design

No patient names on our servers. A data protection specialist is reviewing our wording before the Studio opens.

You stay the clinician

The tools write a first draft. You check it and sign it. Nothing here is clinical advice.

Clear about what's ready

I use these in my clinic today. Your version opens in February 2027, and I'll say so on every page until it does.

Founders

Be one of the first 50.

Founders pay £49 a month instead of £59. When the 50 places go, they're gone. No countdown clocks, no tricks.

Form not showing? Open it here.

Just your first name and email. No founder places have been taken yet. How we look after your details.