The Academy

The business side nobody taught us.

We're trained in consent, anatomy and complications. Nobody mentions margins, rebooking or what to do with a quiet Tuesday. This is everything I had to work out myself.

First masterclass, filming this winter

Know your numbers

Contribution margin, break-even, what a patient is worth over a year. In plain words, with your own figures.

In the works

Instagram from zero

How I built my clinic's Instagram from nothing, what I post, and what I stopped wasting time on.

In the works

Getting patients back

Rebooking at the chair, review appointments, and messages that don't sound like a sales pitch.

In the works

Templates vault

The documents and message templates I use, ready to make your own.

Starting now

Free lessons

Short, useful, and free. They'll live on the blog first.

Be one of the first 50.

Founders pay £49 a month instead of £59. When the 50 places go, they're gone.

Join the waitlist