Aesthetics clinic membership ideas that work for a small clinic

The short answer: keep it simple. One to three tiers, built around skin treatments or a monthly savings pot, with a perk that costs you little and feels generous.

Three shapes that suit a small clinic

• The skin membership. One facial or skin treatment a month for a fixed fee. Predictable for the patient, and it fills quieter slots for you.
• The savings plan. Patients pay a set amount each month, and it builds as credit towards whatever they have. Easy to explain, and it smooths out your income.
• The tiered club. Two or three levels, each adding a little more: a monthly treatment, a product allowance, priority booking.

Pricing it

Work out what you keep from each treatment first, then build the tier around the ones with healthy numbers. A membership built on your thinnest treatment just locks in a bad deal every month. The calculator will show you which is which.

One rule to remember

In the UK you can't advertise prescription-only medicines to the public, and that includes dressing them up as a membership perk. Build your public offer around skin, consultation and non-prescription treatments, and talk about anti-wrinkle treatment only in a consultation.

The admin

You need a way to take the monthly payment, a short set of terms, and a way to see who is a member when they book. That's it. Setting one up is one of the signature builds if you'd rather not.

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